At Kleurstof, we know our practices aren’t 100% sustainable - this is a limitation of being a small, independent streetwear fashion brand. Our purpose is not to be the most sustainable company on the planet. Our purpose is to provide a middle ground in the fashion industry, between highly commendable practices like thrift shopping and upcycling, and the unsustainable fast fashion practices of many major corporations. If we can take small steps to make consumers more aware of sustainable practices, then the world will slowly but surely be in a much better place for it.
As a brand we are committed to becoming as sustainable as possible in the following ways:
- We use eco-friendly materials wherever possible.
- We strive to minimise and offset the carbon we produce as a business.
- We encourage everyone to thrift shop and repair/ upcycle their own clothes, even if it means we miss out on a sale.
We would like to grow the Kleurstof brand to a level that allows us to manufacture our own designs in-house. We envision a smooth development process running on renewable energy sources such as solar and wind power, with no middlemen adding unnecessary steps. A dedicated team of staff who share the same vision as us, working for a fair wage in a pleasant atmosphere. Apparel made of organic, reusable, and recycled materials, with full control over how the products are made.
Our ultimate goal for the future is to help create a new system in the world of fashion, that allows brands to produce garments without harming the planet. We’ll be honest, we have no idea what that system looks like yet! This is a process that will take a lot of time and effort, not just from ourselves but from talented people across the globe, and those in positions of power. By choosing to support brands like Kleurstof, maybe one day this will become a reality.
On that note, we are always open to hearing the ideas of others who share a similar motivation as us to see more sustainability in fashion. Feel free to contact us at firstname.lastname@example.org or on our Instagram page for a friendly chat!